In Service of Brand
We are digital storytellers who craft impactful, brand-led experiences.
Selected Work
Intel
Power to Create
Professional photographers, videographers and content creators spend thousands on cameras, lenses and gear, but often skimp on the tool with power to bring their projects together. Intel wanted to grow awareness of faster PCs that speed up digital media production. Drive helped bring attention back to the PC with a contest that invited creators to show off what they could do. Drive was responsible for the contest look & feel, administration, social and earned media promotion, video production and development.
Selected Work
Intel
Power to Create
Professional photographers, videographers and content creators spend thousands on cameras, lenses and gear, but often skimp on the tool with power to bring their projects together. Intel wanted to grow awareness of faster PCs that speed up digital media production. Drive helped bring attention back to the PC with a contest that invited creators to show off what they could do. Drive was responsible for the contest look & feel, administration, social and earned media promotion, video production and development.
WaveCel
3D Product Renderings
WaveCel is revolutionizing the bike safety industry with a quantum leap forward in helmet technology that lowers risk of concussion by up to 73% as compared to traditional foam helmets. To show how this revolutionary new material functions during an impact, Drive produced photorealistic animations and 3D renderings that put WaveCel’s brilliant green material in the best light, showcasing its distinctive protective capabilities.
WaveCel
3D Product Renderings
WaveCel is revolutionizing the bike safety industry with a quantum leap forward in helmet technology that lowers risk of concussion by up to 73% as compared to traditional foam helmets. To show how this revolutionary new material functions during an impact, Drive produced photorealistic animations and 3D renderings that put WaveCel’s brilliant green material in the best light, showcasing its distinctive protective capabilities.
Mentor Graphics
Playbook & Iconography
When the automotive division of Mentor Graphics needed to establish a clear trajectory, visual direction and accompanying positioning for their automotive design automation suite of products, they turned to Drive. By equipping Mentor Graphics with a clear symbol language and messaging, they were better able to clearly differentiate and articulate their distinctive offerings in a highly competitive marketplace.
Mentor Graphics
Playbook & Iconography
When the automotive division of Mentor Graphics needed to establish a clear trajectory, visual direction and accompanying positioning for their automotive design automation suite of products, they turned to Drive. By equipping Mentor Graphics with a clear symbol language and messaging, they were better able to clearly differentiate and articulate their distinctive offerings in a highly competitive marketplace.
Red Hat
Ceph Overview Animation
Red Hat provides open-source software products to the enterprise community. In looking to tout the clear advantages of a distributed object store and file system known as Ceph, Red Hat needed to explain a complex offering in simple terms. Good thing we specialize in translating engineer-speak into normal language. By first understanding the advantages of Ceph, Drive could then present the benefits in accessible terms that remained true to the technical foundation and power of the product.
Red Hat
Ceph Overview Animation
Red Hat provides open-source software products to the enterprise community. In looking to tout the clear advantages of a distributed object store and file system known as Ceph, Red Hat needed to explain a complex offering in simple terms. Good thing we specialize in translating engineer-speak into normal language. By first understanding the advantages of Ceph, Drive could then present the benefits in accessible terms that remained true to the technical foundation and power of the product.
Intel
Boundless 2.0
With a diverse collection of online retailers worldwide offering Intel boxed processors, there was a need to bring consistency and informative content to shoppers. In developing a highly scalable design system that included deliberate photographic guidance, Drive brought informative, relevant content to Intel product pages on retailers like Amazon.com and Newegg.com. This design system also required a reimagining of photography, so we also organized multiple photo shoots in order to assemble a compatible library of images.
Intel
Boundless 2.0
With a diverse collection of online retailers worldwide offering Intel boxed processors, there was a need to bring consistency and informative content to shoppers. In developing a highly scalable design system that included deliberate photographic guidance, Drive brought informative, relevant content to Intel product pages on retailers like Amazon.com and Newegg.com. This design system also required a reimagining of photography, so we also organized multiple photo shoots in order to assemble a compatible library of images.
Intel
RealSense™ Technology
Intel® RealSense™ technology leads the way in giving intelligent vision developers a way to create and integrate depth-sensing technology for vision-based devices in markets of all sorts—think drones, home security, car cameras and technology robots just to name a few. We partnered with the Intel RealSense product team to develop a design framework, art direction and an immersive website that tells the story of visualized depth while considering the real-world impacts and implementation needs of developers and innovators.
Intel
RealSense™ Technology
Intel® RealSense™ technology leads the way in giving intelligent vision developers a way to create and integrate depth-sensing technology for vision-based devices in markets of all sorts—think drones, home security, car cameras and technology robots just to name a few. We partnered with the Intel RealSense product team to develop a design framework, art direction and an immersive website that tells the story of visualized depth while considering the real-world impacts and implementation needs of developers and innovators.